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Imagine a smoke-filled shady shop hidden in the alley. A local high-street bookmaker is seated on the bench in the corner with his shoddy notebook and a pen. A person walks up to him, enquires about the odds, and strikes a bet on the Premier League game tonight. The player then takes a stroll back home.

That’s how the betting took place before the arrival of the internet. There was only a fixed window of time when the bookie was available to write down the bets in their books and deal with bettors. So the sports gambling industry couldn’t help but embrace the utilities of technology.

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The bookmakers, or the bookies, and the players, or bettors, as they are both known colloquially, now visit websites on the internet that let them organize their gambling efforts. These sites with cloud-based software provide convenience to the players to place bets whenever they want. It saves time for bookmakers who were used to writing down bets in their notebooks and carrying around documents in their basement offices.

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Later the bookies log in to their accounts and check who owes them and who they owe money to. And hey, there’s no submission of the credit card numbers, or sending money offshore — no handling of the betting money by the website at all.

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The software provider company might even offer 24-hour customer support so that the bookie doesn’t even have to answer phone calls and deal with the bettors. The bettors are also pleased because they can wager without stepping out of their homes.

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In exchange for civilizing and systematizing their business, the bookies need to pay a small fee per client to the companies that operate these websites (called pay-per-head sites).